Annabel’s, the world-renowned Private Members Club, has revealed this year’s festive façade – a charming celebration of childhood wonder and nostalgia - crafted in partnership with The Caring Family Foundation (TCFF). This magical installation is an integral part of TCFF’s “Food From The Heart” initiative, focused on combating child hunger and food insecurity in the UK and Brazil.
Designed by Tatiana Kharchylava, Creative Director of The Birley Clubs, the whimsical snow globe façade transports viewers to a place of innocence and delight. A symbol of hope, it evokes the dreams and unguarded joy of childhood - reminding us of the Foundation’s commitment to nurturing young lives by ensuring they have the nourishment they need to thrive.
This unveiling coincides with the launch of TCFF’s 2024 “Food From The Heart” Campaign in partnership with The Felix Project, London’s largest food redistribution charity. Through this initiative, TCFF is dedicated to distributing 300,000 meals across London by the end of this year and reaching an additional 700,000 meals by the end of 2025. By that time, TCFF will have provided over 3.5 million meals since 2020, a testament to the Foundation’s ongoing mission to alleviate child hunger and food insecurity.
The “Food From The Heart” Campaign began in 2020 when Richard and Patricia Caring committed their hospitality group to delivering “One Million and One Meals” to frontline workers and families hit hardest by the pandemic. What began as an emergency response has grown into a sustained effort to support families and children in need, addressing the critical links between nutrition, educational success, and personal well-being.
This season, TCFF is also furthering its commitment to Surrey Square Primary School, where it will host a festive gathering on December 5th. Together with volunteers from Richard and Patricia’s hospitality group (Bill’s and The Birley Clubs), TCFF will bring holiday cheer to the students with festive entertainment, activities, and a delicious lunch provided by Bill’s. TCFF believes in the power of these joyful moments to create lasting memories, fostering a spirit of support and togetherness among children and their families.
Additionally, TCFF will host a spectacular Festive Wonderland at The Dorchester, also created by Tatiana Kharchylava. This event unites two of London’s most renowned hospitality icons for a worthy cause, with 100% of ticket proceeds going directly to the Foundation’s fight against food poverty and child hunger.
Join us in our efforts to alleviate food insecurity and make a lasting impact on children’s lives this festive season.
Support The Caring Family Foundation’s Food from the Heart campaign here.
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